In 1995, Hayashi began the “Healthy Times” program to track data related to health outcomes, noting that early detection would lead to better outcomes. “When the council proposed the Ten Cities Challenge, we were ready to participate,” says Mr. Hayashi. “We know that ongoing participation, shared accountability, and measuring success is key to better health management; we chose to focus on diabetes first, and to make participation a win-win for all of us.” Times launched the diabetes plan in Mar 06, (expecting some early results in late summer). Value-based health sends the right message to Times Supermarkets: Shifting all diabetes medications and supplies to “No Cost” should result in improved adherence and possession rates. Download the entire Times Supermarkets 2006 Case Study here.