The questions that every employer and plan sponsor, every health plan and benefits manager should be asking must reframe the question: How much health, instead of health care, are we buying? How much could we buy with the same money we are spending now, if we purchased services more wisely?
Understanding that things had to change if employers were to be able to continue to afford health care, a few forward thinking payers and influencers began to rethink their health care strategies. Two health care pilots began to take hold. One involved refocusing employees on the virtues of health and wellness. The other focused on decreasing the financial barriers to some of the care that would actually put healthier people back to work because they were compliant with their treatments.
These experiments that utilized reductions in co-pays for some populations continued to broaden with the inclusion of incentives for participation in annual or baseline health risk assessments, health fairs, and disease management. So began the development of behavior change through incentives that actively engage consumers to participate in their health and healthcare. The use of these incentives have evolved into the levers of population change that form the core of value-based design initiatives.
Learning Objectives:
Understand the nature of value-based design and the challenges it is designed to resolve.
Be conversant with the 4 Ds of value-based design . . data, design, delivery and dividends.
Know why health promotion is a foundational element of value-based design.
Learn the key skills and competencies that health promotion practitioners bring to successful implementation of value-based design.
Cyndy Nayer and John Riedel, Leveraging Health: A Primer for Health Promotion Practitioners using Value-Based Designs from Michaela Conley, HPCareer.Net on Vimeo. Learn more about HPCareer.net here!
Tags: Cyndy's Voice on Value, Leveraging Health, Nayer, value-based designs
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